Holding Company Naming Ideas

There are many parts that encompass forming a company and, in many cases, this also includes the difficult decision of choosing a name. Sometimes this is a creative decision, but it is also often a decision that can make or break your company.

When it comes to naming a holding company, there are not a huge number of requirements specifically for these companies, it does not even need to have the term holding company in the name. However, the company structure may dictate how you must name your company.

What is a Holding Company?

A holding company can be a corporation or a limited liability company, also known as an LLC. Holding companies do not produce any products or services, they simply oversee the business. They can control subsidiary companies because they hold the majority stake of business’ stock.

For example, a holding company would have to hold at least 51% of a company's stock to be able to control the business. A holding company is separate from the company that it controls. Meaning it can have it’s own rules and it’s own name. The name of a holding company doesn’t have to be relevant to the subsidiaries that it controls.

Qualities of Great Holding Company Names

When naming a holding company, first off, it is essential that you ensure the name is legal to use. It cannot be in use by any other company. It should also work for the industry you are in. If you are an agricultural business you might not want to use a technological name, but if you are a family business using your family name might be a good idea.

Be sure to choose something that is unique regardless. If it is too similar to your competition then things may get a bit confusing. You can also think about how it may look when transformed into a logo, or if this is even possible. The following might help you in figuring out the best course of action to take when making your holding company.

Name is short and strong

When it comes to a strong name for a holding company it is one that you can hear once and remember again. This typically means that it would be short and strong. For example, the name “Apple”. This is a common name that you can hear once and remember. This makes it incredibly strong for a holding company or prominent parent company.

Versatile

Company names should not be specific to the city or state it is formed in. Rather, a company name should be versatile and allow you to expand easily.

Grammatically Correct

It is essential that you spell your company name correctly so as to not confuse customers. For example, do not change an E to an X, such as “Extreme” to “Xtreme”.

Domain name is available

In many cases having a great name will not matter if you cannot obtain a website to match it. For example, using a “.com” domain name is the most reputable. In some cases, you may be able to choose “.co” as well. Despite this, if your name is not available as either one of these options, you may want to choose a different business name altogether.

What the name is in other languages

For any company that is doing business abroad, it may be smart to take a look at the meaning of your business in other languages. For example, if you are a vegan-based business, you may not want to name your business “DANA,” even if it stands for something.

This is because in Turkey, “Dana” means beef. Having a vegan brand named “beef” in another language might be very confusing. Use a translator to ensure that your potential name will work in a variety of languages that you might end up doing business in.

Easy to read

Another aspect of a good name is that you can easily pronounce it when you read it. It should not be something that customers have to try and figure out. Instead, it should be easy to read, pronounce, and understand.

Examples of Holding Company Names

Coming up with the name of your holding company can be difficult. Here are a few of the most well known holding companies to give you an example of holding company names.

  • American Express Co.
  • Johnson & Johnson
  • S. Bancorp
  • Visa Inc.
  • Proctor & Gamble Co.
  • Wal-Mart Stores
  • Coca-Cola Inc.

Why is a name so important?

A holding company is a business entity —oftentimesa limited liability company (LLC) orcorporation — thats only purpose is the buying andoperation of other companies. It does notsell or buy any products or services, although thecompanies it owns might.

Naming your holding company is likely not a high priorityfor many entrepreneurs as there aremany legal steps to go through before naming yourcompany becomes a reality, but this doesnot lessen the importance of a good name. As soonas it is reasonable to do so, significantthought should be put into deciding the name of yourholding company.

Despite a holding company not directly selling anyproducts, the importance of its name is stillvery significant.

It is important to pick a name that accurately reflectsthe purpose moving forward of yourcompany, as well as being memorable and unique toensure you stand out in a crowdedbusiness ecosystem. This can be a difficult processfor many people, but just because you don’talready have a name for your holding company doesmean you can’t still come up with theperfect name. Choosing a good name for your holdingcompany can seem like a complicatedprocess, but there are many rules that when followedcan lead you in the right direction.

Tips for naming a holding company:

Find a reference:
Is there a business you already admire, or are therealready established competitors in yourfield? Oftentimes these companies can be a great pointto start when choosing the name foryour holding company. This can mean following thesame process that these companiesfollowed when choosing their names or just takinginspiration from their choice.

Don’t get too specific:
Many holding companies make the mistake of limitingtheir potential scope by picking a namethat is too specific, either in location or subjectmatter. Avoid names of places or specificproducts in your holding company name to avoid confusionand allow for a smooth expansion ofyour holding both in location and assets. Althoughhaving a specifically named holding companywill not stop you from owning other assets, it canbe confusing in a way that is damaging to theimage of the holding company.

Create a marketable name:
Many of the basic rules of marketing apply even moreso when choosing the name of yourholding company. A name needs to be memorable, unique,succinct, easy to spell and say, andmore. This can be a lot of requirements for many businessowners, but the importance offollowing these requirements cannot be understated;breaking these rules can have significantnegative effects on the image and reputation of yourholding company.

Choose a name that is legal and available:
There are a large number of companies registered ineach state, which means a lot of potentialthat your name has already been used by another business.It is a good idea to check theSecretary of State and the Patent and Trademark Office’swebsites to make sure that yourchosen name is not already taken in a way that wouldprevent you from using said name foryour holding company.

Another part of making sure that your chosen nameis available is checking for the availability ofyour desired domain name. In the technology age, everybusiness can benefit from having anassociated website, but this can be difficult if thedomain name associated with your business isnot available. Because of this, it can be a good ideato avoid choosing names that do not havean available associated domain name.

Getting Help Naming a Holding Company

Getting help from a lawyer can sometimes be a good option. This can ensure that your name of choice is not already in use, and they can typically recommend a few names. If your name, of course, is already taken then you may need to explore other avenues, and sometimes this begins with a bit of thought and a bit of help from a lawyer.

Navigation

Topics, that might interest you:

Creative Financing Avenues

Credit unions are member based organizations that you can join for free. Most credit ...

Learn more

Tax Sale Opportunities

Tax sale event may arise. But for you to really take advantage of these situations ...

Learn more

Types of Mortgage Interest Rates

If you are currently thinking about purchasing a new home, you no doubt have ...

Learn more

Avoiding Foreclosure

If you’re behind on your house payments, you may be in danger of foreclosure. But ...

Learn more

Real Estate Short Sales

Short sales by their very nature are not simple, but the more you know the better advantage ...

Learn more

Handling FSBO Properties

FSBO refers to real estate which is listed for sale by the property owner instead of through a...

Learn more

Adjustable Rate Calculator

Many home buyers prefer adjustable-rate mortgages because the initial interest rate is lower than a...

Learn more

Real Estate Development Risks

There are a lot of potential risks involved in property or real estate dealings. People who are ...

Learn more

Property Inspection Tips

If you are a real estate owner, you know that your property is like a living being, and as such...

Learn more

Selling Your Home

So you have decided to sell. In today’s real estate market you need all the help you can get in...

Learn more

Interest Only Mortgage

Why would one consider a “Smart Choice” (interest only) mortgage loan? Why not rent and save the funds?..

Learn more

Holding Company Taxes

A holding company (also referred to as a parent or umbrella company) is a company devised to house and manage..

Learn more

Land Trust Benefits & Disadvantages

If you own property, you’re likely looking for a simple, legally effective way to maintain your privacy and protect..

Learn more

Using a Holding Company for Privacy

A holding company is a company whose primary function is to acquire and manage other companies..

Learn more

Asset Protection and Real Estate Holding Companies

Real estate is as lucrative as it is risky. If you’re thinking about getting into real estate..

Learn more

Example uses of a Real Estate Holding Company

Real estate holding companies are the best way to protect your personal assets from the..

Learn more

LLC vs. Sole-Proprietorship

Limited liability companies (LLCs) are business structures in the United State...

Learn more

What's a Holding Company Subsidiary

A subsidiary company is a company that’s owned and controlled by another...

Learn more

Holding Company Naming Ideas

There are many parts that encompass forming a company and, in many cases...

Learn more

Holding Company Benefits: Advantages & Disadvantages

Although not a common idea when first starting your business, a holding company is something...

Learn more

How to Set Up a Holding Company

Holding companies do not exist to create products or provide services.

Learn more

Wyoming vs New Mexico: Where to Form Your LLC

When forming a business in the United States there are a few options to choose...

Learn more

What is a S-Corp Holding Company?

Holding companies are similar to other businesses, but instead of offering a product or service...

Learn more

Operating Agreements: What are they & What to Include

When forming an LLC there are a variety of different aspects involved in the formation...

Learn more

Holding Company vs Series LLC: What’s the Difference?

Holding companies are business entities that are formed with the intent of owning another entity...

Learn more

Business Bank Account

In everyday life, most people own a bank account to digitally use their money and protect it from theft...

Learn more

How to Obtain Your Employee Identification Number (EIN)

Separate your business and personal funds, preserve your limited liability...

Learn more

What is a Registered Agent?

Whether you choose to form an LLC or corporation, and no matter which state...

Learn more

Corporation vs LLC: What’s the Difference?

Does your business have a larger customer base? Is there an increased...

Learn more

6 Simple Steps to Form an LLC in Your Area

From liability protection to a favorable pass-through tax status...

Learn more

What are the Benefits of Creating an LLC? Is it Worth it?

The way you choose to legally structure your business impacts...

Learn more

LLC vs Corporation

Both LLCs and corporations are business entities...

Learn more

Land Trust vs Living Trust

A Trust is a contract between the person who creates...

Learn more

Equity Stripping

If you aren't a real estate investor, you may not be...

Learn more

Intellectual Property Holding Company

Holding companies separate their assets from operational...

Learn more

Investment Holding Company

Investment holding companies do not sell their own products nor...

Learn more

DBA / Trade Name

When legally forming your business with the state, you’ll choose...

Learn more

Obtain an EIN

If you’re in the early stages of forming your business, you may have...

Learn more

Can an LLC Own Another LLC?

A limited liability company, or LLC as it’s commonly abbreviated, is...

Learn more

Asset Protection vs. Living Trust

When estate planning, it can feel overwhelming trying to figure...

Learn more

Asset Protection Trust

An asset protection trust is a type of trust that offers the...

Learn more

Estate Planning Checklist

Estate planning should be a part of anyone’s long term goals for managing their estate and providing...

Learn more

Different Types of Trusts

It’s not something we like to talk about, but regardless of wealth, age, or amount of assets...

Learn more

Estate Planning Forms and Documents

Proper estate planning can ease the burden left on your family after you die, reduce or eliminate...

Learn more

Durable Power of Attorney

Assigning durable power of attorney can be a crucial step as you begin your estate planning, but...

Learn more

Dynasty Trust

If you’re looking for a trust that can last forever, then you need a Dynasty Trust.

Learn more

Executor Responsibilities

The role of the executor (or executrix) of an estate plan or will is to ensure the deceased...

Learn more

Funding a Revocable Living Trust

From avoiding probate and having ultimate flexibility over their...

Learn more

Choosing a Guardian

Many people choose to write a will, obtain life insurance...

Learn more

Estate Planning

Estate planning is the preparation and management of a person’s estate while they’re still living...

Learn more

Living Will / Advanced Health Care Directive

An advanced healthcare directive (also called a living will) is...

Learn more

Revocable Living Trust Cost

Actually, as wonderful as these benefits are, this estate planning document is not for everyone...

Learn more

Revocable Living Trust Taxes

Revocable Living trusts sounds like a simple process with big benefits...

Learn more

Revocable Living Trust

If you want to protect your loved ones after death, it’s essential to have an estate plan in place...

Learn more

Estate Planning vs Will

Estate planning is a general term for the process of...

Learn more

Family Holding Company

There is a lot to be learned from growing up working in a family business. Here are but 7 lessons you can learn...

Learn more

Family Businesses & Children

There is a lot to consider before getting your older involved in a family business...

Learn more

Family Companies After Divorce

You may believe that getting a divorce will ruin your family business...

Learn more

Protecting Family Businesses

You may believe that getting a divorce will ruin your family business...

Learn more

Selling a Family Business

Once the owner decides that selling the business to other family...

Learn more

Family Business Succession

Family business succession planning can be a challenging process...

Learn more

Family Business Tips

Thinking of starting a new business? Maybe a business with...

Learn more

Anonymous LLCs

Limited liability companies are business structures in the...

Learn more

LLC Asset Protection

LLCs are a business structure where the owners are afforded...

Learn more

LLC Benefits

When you are looking to start a business you have a few...

Learn more

Form an LLC

Limited liability companies are a form of business entity in the...

Learn more

LLC Fees

When forming a business in the United States you have the option...

Learn more

Manager vs. Member Managed LLC

Forming an LLC means you will be provided limited liability...

Learn more

Reinstate LLC

Limited liability companies are business structures in the...

Learn more

LLC Requirements

Limited liability companies exist as a business structure in the...

Learn more

LLC Search

Limited liability companies exist in the United States to...

Learn more

Single Member LLC

Limited liability companies (LLCs) are a business structure in...

Learn more

LLC Taxes

Limited liability companies are business entities in the United...

Learn more

Real Estate Agent Commissions

This year marks my 12th year in real estate sales and my...

Learn more

Manhattan Financial District

Up until a short time ago, there was no housing to speak of in...

Learn more

Miami Luxury Condo

Just because you have the money to make a purchase on any real...

Learn more

Interest Only Mortgages

Why would one consider a “Smart Choice” (interest only) mortgage...

Learn more

Online Property Searches

Here in Southern California many home buyers are going the...

Learn more

Software For Real Estate Investing

Looking for the best real estate analysis software for your real...

Learn more

Real Estate

You don’t have to be a real estate agent to think like one. My...

Learn more