Holding Company Naming Ideas

There are many parts that encompass forming a company and, in many cases, this also includes the difficult decision of choosing a name. Sometimes this is a creative decision, but it is also often a decision that can make or break your company.

When it comes to naming a holding company, there are not a huge number of requirements specifically for these companies, it does not even need to have the term holding company in the name. However, the company structure may dictate how you must name your company.

What is a Holding Company?

A holding company can be a corporation or a limited liability company, also known as an LLC. Holding companies do not produce any products or services, they simply oversee the business. They can control subsidiary companies because they hold the majority stake of business’ stock.

For example, a holding company would have to hold at least 51% of a company's stock to be able to control the business. A holding company is separate from the company that it controls. Meaning it can have it’s own rules and it’s own name. The name of a holding company doesn’t have to be relevant to the subsidiaries that it controls.

Qualities of Great Holding Company Names

When naming a holding company, first off, it is essential that you ensure the name is legal to use. It cannot be in use by any other company. It should also work for the industry you are in. If you are an agricultural business you might not want to use a technological name, but if you are a family business using your family name might be a good idea.

Be sure to choose something that is unique regardless. If it is too similar to your competition then things may get a bit confusing. You can also think about how it may look when transformed into a logo, or if this is even possible. The following might help you in figuring out the best course of action to take when making your holding company.

Name is short and strong

When it comes to a strong name for a holding company it is one that you can hear once and remember again. This typically means that it would be short and strong. For example, the name “Apple”. This is a common name that you can hear once and remember. This makes it incredibly strong for a holding company or prominent parent company.


Company names should not be specific to the city or state it is formed in. Rather, a company name should be versatile and allow you to expand easily.

Grammatically Correct

It is essential that you spell your company name correctly so as to not confuse customers. For example, do not change an E to an X, such as “Extreme” to “Xtreme”.

Domain name is available

In many cases having a great name will not matter if you cannot obtain a website to match it. For example, using a “.com” domain name is the most reputable. In some cases, you may be able to choose “.co” as well. Despite this, if your name is not available as either one of these options, you may want to choose a different business name altogether.

What the name is in other languages

For any company that is doing business abroad, it may be smart to take a look at the meaning of your business in other languages. For example, if you are a vegan-based business, you may not want to name your business “DANA,” even if it stands for something.

This is because in Turkey, “Dana” means beef. Having a vegan brand named “beef” in another language might be very confusing. Use a translator to ensure that your potential name will work in a variety of languages that you might end up doing business in.

Easy to read

Another aspect of a good name is that you can easily pronounce it when you read it. It should not be something that customers have to try and figure out. Instead, it should be easy to read, pronounce, and understand.

Examples of Holding Company Names

Coming up with the name of your holding company can be difficult. Here are a few of the most well known holding companies to give you an example of holding company names.

  • American Express Co.
  • Johnson & Johnson
  • S. Bancorp
  • Visa Inc.
  • Proctor & Gamble Co.
  • Wal-Mart Stores
  • Coca-Cola Inc.

Getting Help Naming a Holding Company

Getting help from a lawyer can sometimes be a good option. This can ensure that your name of choice is not already in use, and they can typically recommend a few names. If your name, of course, is already taken then you may need to explore other avenues, and sometimes this begins with a bit of thought and a bit of help from a lawyer.


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